SimplyGood

Created by the UglyGood team, SimplyGood is a consumer brand that shines the spotlight on plastic waste with its line of sustainable cleaning products.
Having seen the plastic problem on the global scale, we are convinced that plastic straws aren’t the main culprits – consumers’ purchasing decisions are. This is why we conceived a simple yet elegant solution to help consumers make sustainable decisions, starting with cleaning solutions in refillable tablet form and reusable bottles.